
Great results come with meticulous planning!
In order to achieve great results every company must plan, the better you plan the better the results. yes it this that simple!
Just a few weeks back I experienced how bad planning can effect the end results. When the planning is poorly done you have to work twice as must to get half the results!.
Directing a video clip is a complex task.
My first experience taught me a lot! You want to realize a video clip? so better plan, plan, plan. Plan each of the sequences, plan the time of day for the right light, plan the location , the permit, plan the rental, plan the equipment, plan your resources.
When I made this video
(my first video) we had a director that was so sure of himself, we followed him... Unfortunately he did not plan! First we were over 2 hour late starting the video this changed the lighting effect that was "plan", than we were forced to move out of the location because, we did not have a permit the film at this location. When we finally found another place to shoot it was 3 hours later again the light was different... Next the editor that was selected by the director could not do the editing "he did not plan to do it at this time" because the director did not plan it accordingly... I had to do the editing (my fist time editing).
Through this I have learned a lot! The most important lesson is plan plan plan... Always have aplan and a plan "B" and a plan "C" and just hope you will not have to use them.
When you want to create a consistent corporate image it is so much simpler if you plan...
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